Posted on 2025-12-30
By: Katy Defazio
Creative Director & Site Leader of SunSpin Media
As we transition into the new year, it is crucial to formulate proper goals and objectives for a successful business year. Every establishment should know that having proper branding across the board will give recognition to customers, clients, and overall audience. So, what is branding, and why should we pay so much attention to it in all mediums?
Let’s face it; we are living in a highly digital world. Technology is constantly looking us in the face, and it is looking back at us with advertising and various public relations media. One second, we could be looking at adorable cat photos on social media. The next, we see an ad in our news feed for a small business. You recognize this ad immediately, remembering back when you saw their business card pinned to a bulletin board at a local coffee shop. Consistency is the key to recognizing a company’s brand. As a graphic designer, it is crucial to keep this idea in the front of our minds.
You go back to that same coffee shop, hunting for the same business card you once saw. Alas, you find this eye-catching promotional product in the blink of an eye. You remember the social media ad you saw, making it easier than ever to find this card. Despite living in a digital era, you reflect on the idea print media is not dead. Consistent branding across both digital and print media is key to remembering the businesses you know and love. What makes you go back to that same coffee shop every morning? Branding. Why do we remember that catch slogan we just heard on the radio? Branding. What makes a good design a phenomenal design? Consistency.